7:47 AM
Basically +1 is acts same as that of “Like” button on FaceBook or “Follow” on Twitter. But the effects of +1 are different from other two, as Google is basically a search engine as well as social media and blogging platform too. With +1 launched, Google is trying to strengthen its position in social media sector. As far its working is concerned, it will add one vote to the search result, website or blogpost, if a user presses on +1 sign next to it. When more number of people press +1, means vote for your website, it will be more trustworthy for Google.
Adding the Google+1 button to your own website is very easy. You have to copy-paste the following code on your website’s homepage and it will start working instantaneously. You need to place inside the <head> or just above the </body> tag of the webpage.
<script type="text/javascript" src="http://apis.google.com/js/plusone.js"></script>
<!– Place this tag where you want the +1 button to render –>
<g:plusone size="tall"></g:plusone>
Now comes the important question. Are Google +1 and Search Engine Rankings connected to each other in any way? Whether +1 also affects the Google PageRank of a website, is still not very clear. Some people say that it affects not directly but indirectly somewhere down the line. Whereas others claim that the PageRank is not at all affected by this new tool. However, there is good news for PPC marketers as +1 is going to be a permanent addiction in the Google AdWords. The anti-spam mechanism is already in place and if someone tries to vote more times to his or her own website to improve score, the website can be penalized.
According to some experts Google +1 is going to work in phases. During the first phase, Google will collect all the information for analysis and then during next phase, it will try to provide more personalized experience for searching and ranking operations.
8:39 PM
However, the conditions have changed a lot now. Google has developed its services in more modern way where there is no manual dependency. All the things are taken care by algorithms. Now you do not experience the same search results for similar terms for even two days. You can see totally search results for same keywords. This really puts a question in front of all Google PageRank users, that is it really useful when Google shows very dynamic Page Ranks for the same website for same keywords. This proves that Page Rank is not merely a number but a result of complicated algorithms applied. To generate Page Rank, Google takes into account following factors- websites Meta tags, titles, keywords density, description tags, links coming from other websites, the Page Ranks of the referring websites. So you can now imagine how complex is the Page Rank generation algorithm. And this is the second of some facts about Google page ranking.
There is a variation in the Google suggestions for search query phrases. This way, the search queries data entered by people can also be under question. You cannot really depend on it. Sometimes, Google search gives totally different and strange results on the referral data of your website. Some people also reported a wide variation or sudden rise in the Google page crawling activity and after such activity, their Google traffic data was significantly decreased and hence lowering their page ranks.
For some webmasters, Google PageRank is not the only parameter to evaluate the popularity of the website. But of course they also get worried when their PageRank is modified because of any known or unknown reasons. This creates a fear among their PR network for sure. This way, above stated facts about Google PageRanking can affect your website’s popularity and thus affecting your money.