The role of keyword in search engine optimization is very important. The target keyword of the page must be in the page including heading, anchor text and meta tags. In the age of internet, it is very tough to get top rank in search engines for a particular keywords even if your website has good PR and back links. It is due to lack of SEO techniques.
Remember these points when targeting the keywords:
1. First of all do not target your page with single keyword. Use keyword combination. If your website is related to travel in India, target it by "India Travel" not by India or by travel.
2. Use keyword suggestion tools to find the idea of appropriate keyword for a particular page. The popular keyword suggestion tools are google, keyword discovery, etc.
3. Must use your keyword in heading tag, 1-2 times in title and description, means not more than 7-8 times. Do not repeat it excessive to get higher in search engine ranking. It is against the search engine guidelines and your website can be penalize.
4. Use misspelled words in the page. If your one of the page is providing tour information on Taj Mahal then use "Tag Mahal" because people from outside India using it and will be beneficial for you.
5. Title tag should not more than 5-15 words, description should be up to 200-225 words and keywords should not more than 150 words.
6. If you are using images then insert alt text relevant to the image name. Use short text and if possible use keyword in the alt text.
7. Use keyword in anchor text and it must be relevant text according to the page. Do not use text irrelevant to the page.
Saturday, August 30, 2008
Basic SEO Tips for Newbie
Sunday, August 24, 2008
How to Get More Traffic from Delicious
The social media websites are the source of alternate traffic that helps us to increase traffic and business. A social bookmarking website allow us to save our favorite news and share useful and interesting information with other users. Building a large network and participating regularly will give you lots of traffic with similar interests. Some of the popular social bookmarking websites from where you can recieve hundred and more traffic depending on the topic. Some of the social media websites with lots of users are delicious, digg, stumbleupon, reddit, propeller, etc. I want to share some tips helpful if you want traffic from delicious. For this, you must spend few minutes and participate in delicious. Below are the useful tips mentioned :
Make Friends Regularly : Regularly add few friends in your network. Login in your account and click "See more Popular bookmarks" to see the popular stories. Watch the profile of the person submitted the news or link in the delicious, you will find lots of people added in his network. You can add friends from his network.

Spending Sometimes Will be Beneficial : Regularly spend 30-40 minutes here and soon you will have a good network of friends with hundred or more bookmarks. Try to add two, three or friends and 4-5 links to your favorite sites. Now calculate, if you add 4 friends and 4 favorite links then within a month then you will have 120 friends and 120 favorite links.
Bookmark Daily : You should be active regularly else people will not add you in the network and even not vote your link. It is important to get traffic daily. If you bookmark something regularly, you will be active and people will notice your regular activity and they will add you in his network.
Bookmark Others Links : Add the links of others in your favorites if it is interesting and helpful to the others. This is the best way to attract the others and these members regularly visit your profile.
Bookmarklet Save Time : Add the one-click add on to your browser to save bookmark in just one click and it is the time saver and no need to login again and again. This option is provided by social media websites and it is time saving option.
Tags are Helpful : Don't forget to add tags relevant to the link you have added. The more tags means better to increase traffic but should not be unrelevant. Suppose if you want to submit seo tips for the beginners then your tag should be seo, internet marketing, seo tips, beginners seo tips, best seo tips, seo techinques, etc.
You can also use look up a URL option to check how many people save the page you entered in the box. If you want to save your favorite pages, click on "Save a new bookmark" and enter the URL including title and description and save it in your favorite list.
I hope this article will be helpful for the beginners. Delicious is very popular social bookmarking website and it can be a very beneficial tool for you to increase more and more traffic.
Wednesday, August 13, 2008
Tips to Avoid Google Ban
Do you know the reason why your website dropped from google index and does not show the result for its target keyword. It means no more traffic on your website and google ban or penalized your website due to spamming. If your website does not suit google webmaster guidelines then google also penalize it. Google can also block your IP address when you perform aggressive amount of queries. I will discuss later why google block the IP address. Read the reason of spamming and how to avoid your website from google ban.
Some of the useful information to avoid your website or blog from google ban :
Hidden or invisible Text - Check your website carefully for the hidden text. The text color must not same with the background color. The text are hidden to the visitors and this technique is used in black hat seo.
Keyword Stuffing - Do not repeat same keyword again and again. It is known as keyword stuffing and spammers repeat the keywords in title, meta description and even in the pages to increase the ranking. Be careful.
Meta Tag Stuffing - No more importance in google since 2005. Spammers used to add unrelated keywords in the meta keywords. This technique is also consider as spam and your website will be penalized.
Scraper Website - These websites are created only to earn money through google adsense. Less or no content, full of ads and the links of the websites to send the visitors to other websites. You website should not look like scraper website.
Spam blogs - If you are a blogger then write your own content. Donot use the content of other on your blog otherwise google will ban your blog.
URL Redirection - It is also spamming because you are redirecting the visitors to other sites using meta refresh method or java script without permission.
Comment Spam - People post comments on the blogs and try to add the anchor text with the url in the comments. It can also dangerous for your website or blog.
Gateway Pages - Useless web pages that contains no or very less content in the form of keywords and link of the other websites. Please check carefully, if your website contains this type of pages, remove it permanently to avoid google ban.
Cloaking - It is the black hat seo method in which the content presented to the search engine spider is different to that presented to the visitors. Search engines hate these type of pages and ban permanently.
Buying Expired Domains - Some people purchase the expired domains for creating google bomb. Your website can also ban.
Sybil Attack - If you are the owner of 4-5 websites or the owner of the blogs then carefully link the websites or blogs. Spammers make websites and interlinked with each other to get good ranking.
Mirror Websites - If you have 2-3 websites and you are using the same content but different url names then google consider these websites as spam websites and ban permanently. So your websites must be unique content.
Page Hijacking - The hijackers hack the pages and redirect it to their own website. The search engine show the result from the same page but when visitors clicks on these pages it redirects the visitors to the hijackers pages. It is very serious spamming.
Tuesday, August 05, 2008
Best Technorati Tips
What is Technorati?
Technorati is a search engine for blogs and the collection of 63 million blog ranks based on the popularity and how the blogs are links with one another. It is the source of traffic to the blog and very popular social bookmarking website. If you are a blogger, you must claim your blog.
You can easily join technorati. Just sign up and claim your all blogs. Add title and description of your blog. Carefully add best related tags for your blog. It will help visitors to find your blog using search option. You can also find the most popular tags here http://www.technorati.com/pop/.This page contains top searches tags and top 100 blogs. Always add tags relevant to your blog. You cannot increase traffic by adding the tags not relevant to your blog. You can increase the visibility of your blog in technorati search by link exchange with other blogs. The authority will increase by link exchange with other blogs.
The blogger, typepad and wordpress provides automatic ping option. Set the automatic ping option yes. When you add post to your blog, the automatic ping option notify technorati about your new post. If you are not using any of the services you can ping technorati manually after adding new post in your blog.
You can also make favorites list here by adding the other blogs or your post that is helpful for you or worth. For this, you must login first then you can add any blog post to your favorites list.
You can also check who added your post in their favorite list. Click on "Favorited By" link on top and find who listed your blog in their favorites list.
Thursday, July 17, 2008
Optimize Website for its Geographic Location
Suppose you are selling some local products in the city of UK then your aim should be optimize your website for that geographic location. Optimize your website to attract more visitors from that city because you are not doing business in other location. So optimize your website for geographic location and increase the traffic from the target location and it will help in your business. Some of the useful tips are mentioned below. These tips will be helpful when optimizing your website for geographic location :
a) In the title of the pages, include location name( e.g. Product Name Hampshire UK) if you are selling your products in Hampshire else include the city name)
b) It is better if you add the physical address in the footer of all the pages. You can include it in the contact us page. The address should contain Street Address, City Name, State, Zip Code of the city, and the Country.
c) Google webmaster central allow you to set the geographical location of your website. Set your geographical location here.
d) Include your website in Google local business centre. Open the url http://www.google.com/local/add/ in the browser and you can directly reach to the google local business center.
e) Yahoo also provides local business option. So add your website in Yahoo local business. The url is http://local.yahoo.com/
f) Search local classified directories and post the ads of your website in these directories. (Classified directories will not increase the backlinks of your website because these directories not directly link to your website. Yes but you can receive the enquiry of the interested personal via classified directories)
These tips will increase the ranking of your website in the particular geographic location .
Thursday, July 10, 2008
Google News Tips and Help
Recently, I have found some thread where members discussed, "Why our news website in not in Google News", and some asked how to add news website in google news. I googled this topic and found some resources and want to share it with the users. About 2 months ago, I also found a webmaster website in google news. It was not a news website but in the google news. You can include your website in the google news with the help of press release. Here is a excellent resource that expain you how to write press release for google news.
Just visit this page http://www.webpronews.com/topnews/2004/01/07/how-to-write-a-press-release
-for-google-news
How to Get in Google News
Some of the important points helps your news website to get in Google News :
a) Inform Google about your news website. Click Here for Suggestion.
b) Your website should be google-friendly. Read the general google guidelines or just click here to read the general guidelines for Google-friendly Websites.
c) Google news crawler is not able to crawl image links, links embedded in JavaScript, multimedia files and pdf files. Use regular HTML text links to link the pages. It only and only read text articles.
d) Link the articles of each pages to the main news page. Suppose the article written on the topic "science and technology" then you must add link of that article to the index page of science and technology if available else on the index page of your news website.
e) Submit a news sitemap to google news using Google Webmaster Tools and it should be in XML version. In the Google Webmaster Tools dashboard add Google News Sitemap option. Also include the publication date when the article added on your website. Remove the link of more than 3 days old articles from the sitemap.
f) Do not add multiple article on a single article page. The URL of each article must be unique and contains atleast 3 digits like this http://www.mynewswebsite.com/news/article356.html. The crawler will also crawl the article that resembles a year like this http://www.mynewswebsite.com/news/article2009.html
Friday, July 04, 2008
SEO Techniques for Web Designers
We all know the work of web designer. The beautiful design of a website can attracts the internet user but if it not properly not optimized then no one will reach to the website to see the design. A seo optimize a website that will help a website to rank high in search engines. But some of the seo knowledge will help the designers to make the website search engine as well as human friendly.
Here are some useful tips that will help designer to make search engine friendly website :
1. Try to focus on plain websites. It loads quickly and easily crawl by search engines.
2. Choose page name relevant to the page content and should be human-friendly. If a page provides seo tips for webdesigners then it should be webdesigners-seo-tips.html not 16.html or webdesigners55.html. Also avoid underscore, use hyphen between the words.
3. The page should be content rich and keep the content inside the P tag.
4. Avoid use of table. If possible replace the table using div.
5. Optimize the images used on the website. It will help to increase the loading speed of images.
6. Add alt tags to the images and it should be relevant to the images.
7. Avoid use of javascript. The javascript creates problem in crawling the pages by search engines. Use external javascript file.
8. For better navigation, use bread crumbs. For example Home >> Tips >> Web Designer Tips.
9. Create sitemap for a website. It help robots to go to any page from this page.
10. Donot add CSS in the web pages. It will make a web page heavy. Use external CSS file.
11. Remove useless text from the page like comments text.
12. Avoid use of frame.
13. Use text navigation instead of image navigation. Text navigation will help users and search engines to navigate easily and it will help to increase ranking of the page in the search engines by a particular keyword used as anchor text.
14. Keep the page size not more than 30-50 kb.
15. Use heading tags for the target keyword of the page and also for the heading of the page.
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