Latest SEO Tips

Many of affiliate marketers use the Google PageRank as a reliable source to measure the popularity of the website. But many of them, in fact, many of internet users do not know how Google PageRank is actually evolved and what the notion behind it is. Ten years ago, the ranking was not the same as that of today, they were quite predictable. The search algorithm was more manually-driven than programmatically and so the search results from Google often showed the same websites over longer period of time. As a result of this, users were dependent on Google more as a site browsing tool. This is one of the facts about Google PageRanking.



However, the conditions have changed a lot now. Google has developed its services in more modern way where there is no manual dependency. All the things are taken care by algorithms. Now you do not experience the same search results for similar terms for even two days. You can see totally search results for same keywords. This really puts a question in front of all Google PageRank users, that is it really useful when Google shows very dynamic Page Ranks for the same website for same keywords. This proves that Page Rank is not merely a number but a result of complicated algorithms applied. To generate Page Rank, Google takes into account following factors- websites Meta tags, titles, keywords density, description tags, links coming from other websites, the Page Ranks of the referring websites. So you can now imagine how complex is the Page Rank generation algorithm. And this is the second of some facts about Google page ranking.



There is a variation in the Google suggestions for search query phrases. This way, the search queries data entered by people can also be under question. You cannot really depend on it. Sometimes, Google search gives totally different and strange results on the referral data of your website. Some people also reported a wide variation or sudden rise in the Google page crawling activity and after such activity, their Google traffic data was significantly decreased and hence lowering their page ranks.



For some webmasters, Google PageRank is not the only parameter to evaluate the popularity of the website. But of course they also get worried when their PageRank is modified because of any known or unknown reasons. This creates a fear among their PR network for sure. This way, above stated facts about Google PageRanking can affect your website’s popularity and thus affecting your money.

Google panda is the new algorithm or tool introduced by Google to make out the difference between the original and duplicate content. In this article, lets find out more about Google Panda as a Ranking Factor. This does the job perfectly and finds out just copy-pasted blog content and other low quality articles created just by re-shuffling keywords. Such websites are also known as article farm. The Google Panda was earlier named as Google Farmer which will remove weeds present in the farms of web where websites with duplicate and /or low quality content are termed as weed. After these weeds are removed, the farm can grow with a healthy crop. This way, the main goal of Google panda is to get rid of such low quality content. The website is said to be "hit with Panda" or "affected by Panda Attack: when Google terms the website as low quality.

On the web, there are many websites which copy the contents from other websites. After running this algorithm, Google marks the entire websites or pages as Panda Pages. Google has designed Panda to check low quality pages. If the website contains too many pages with low quality content, then Panda marks the entire site. This way we can look at Google Panda as a Ranking Factor, however this does not claim that your website is out of Google’s search and other tools. It is still there, and after the site-owner chooses actions to recover from Panda attack, it can be considered as a normal website again. Of course, some days or weeks might be required to get the site out from Panda Attack. In the newer versions of Panda, websites which are not much relevant and are the same since long time are also affected.

One interesting thing is that the Panda filter algorithm is not continuously running, it runs for some period of time and then rests for some time. This particular algorithm requires lot of computing power as the analysis is to be done by using some complicated methods and few hundred of parameters. During each run of Panda filter algorithm, Google has tried to enhance it with some small or big changes. The efforts to figure out good quality and low quality content are really appreciable as it tries to give credits and benefits to the original creator of the content.

It has often been seen and reviewed over the time that even the top SEO marketing tips for success fail to respond in effective manner. This is not due to the lack of efficacy rather it is because of wrong implementation technique which the clients stick to. You should be bewaring of the false promises, attractive offers and the easy and inexpensive methods which various online sources fetch you for the SEO purpose. This is something which always affects the working module of the SEO strategy and you will not receive the needed results within the given timeframe. So, it is the utmost requirement for the customer to view and analyze all the relative scopes which may lead to the needed success for the website. Trust and honesty may be preferred over the overflow and exaggeration of contents and product description. Here are some of the most vital tips which will definitely give a new shape to your SEO strategy.

• Just make it sure that newly posted contents on your website are easily accessible for the online visitors. Often posting of crawlers in lack of strong link structure, good site navigation and topical archives fail to justify your efforts.



• Do not focus on much complex and complicated URLs rather believe in having or employing simple URL for your website and contents? This will be easy for the customers to remember and repeated visits. Top SEO marketing tips will always benefit the client in earning reputation and huge cash.



• Always keep an eye on the duplicate contents and URL which will negatively affect the web traffic and internet earning in a long run.



• Try to focus on making the title tag at the top and even in the first sentence in the content or description of the product and services. Believe it your title should clearly and simply define the content.



• Content Management System or literally known as CMS, should be customized in the most popular manner. This will boost the overall performance.



• Implement the concept of various link building trends as creation of back links, cross links, inbound links and external links play a major role in earning money and reputation.



• The website owner should always try to take benefit of the global searching option which will help him in a long run. SEO visibility will increase comprehensively after following these SEO marketing tips.



• You should constantly play with the rules of sponsored links and hence getting the revenues at an extra level will be quite easier.



• Emphasize on SEO training for everyone in the organization or company.



• Make it firm that SEO marketing tips is an important tool for any online business because website requirement is always there.

For such a huge scope in the internet market and expectations of the online visitors, it is required to make SEO techniques work for you in quite an effective manner. It is needed here that implementation of the SEO strategy should be done in an authentic manner and thus, this will definitely lead to achieve the success level you have never imagined before. You surely need some extra efforts and tips that can turn the SEO strategy into a comprehensive approach that may benefit you in a long run.

• The option of selecting the Google Ad words is a very cost effective and reliable process that will give you the much needed benefits. The working principle of the Ad words is to allow the customer to spend an average amount of money for a specific keyword.


• Keep record of various online directories which can help you in listing your website and thus, provide an opportunity to rank the website to the highest level. There are certain directories which are free of cost and at the same time, they are treated as very reliable methods to implement the working of SEO strategy.


• Always create an attractive, catchy and luring title containing the target keyword and it should be capable of attracting huge number of customers at the earliest.


• Use all the available resources on the internet which may help you in employing the techniques in the most effective manner, some of the online page directories and keywords selection process has been trendy and in vogue in the recent few years. Such bold steps will definitely make SEO techniques work for you.


• Even if you own a website for the SEO purpose you will be happy to own a blog related to the same topic and product which you are willing to promote to the highest standard.


• Lay emphasis on the much needed website contents, page layout, design and title tags which often attract the attention of SEO experts. The emphasis on these terms wills effectively improve the level of SEO strategy you are adopting and implementing.

In fact there are two different types of SEO techniques – on page and off page. In off page SEO technique, the client just prepares himself for the implementation; judging and inspecting the various aspects that will make SEO techniques work for you. On the other hand, in on page techniques you are required to improve the look, appearance and overall density of keywords and their selection as the major work.

If you are interested in maintaining a high profile SEO page, you must strict to quality back links and quality link building feature, which in turn will increase the web traffic. Further, it should also be noted here that building such high quality and standard back links for SEO purpose need an extensive research on the topic and your precious time should be invested there. It is better to place your back links in the collaboration of free and paid sites to an ultimate level which can fetch you the maximum benefits in terms of cash and web traffic.

Here are certain vital tips that will guide and help you in creating quality links

• Always be aware of the page strength of the concerned website or webpage so that you can know the exact PR of your SEO. This in turn, will give you the accurate and more elaborate description of quality link building capacity. Just do not go on the rank which usually the various search engines and online directories provide you. In reality, ranking is more complex. Also, does not check only the rank of your home page rather believe in overall ranking?
• It should be always be kept in mind that your webpage contains an optimum number of back links otherwise it will impact negatively. This is often the case with most of the website owners and those people who are interested in pursuing SEO.
• See that the concerned directory is indexed with Yahoo, Bing or Google or not? This is the most important factor to consider here because you should be left out with false promises.
• Application of high density keywords in your anchor text is always encouraged for maximizing the benefits. It may happen that a low profile directory will reject this offer but a settled directory will allow you to do so for quality link building.
• Try to cat as matured person and buy a featured listings. Many offers are there but they do not work accordingly as the promises are made.
• Do not go on the cost of directory. It may happen that your link building will be most successful with some inexpensive directories.
• You should also be an opportunist to submit the deep links other than the index page. Each webpage has the capability to be ranked and thus, quality link building becomes very simple and effective.

SEO profession is very challenging profession and seo is always fighting to get rank well in search engines. Without success there is no chance for you to do online business. My below search engine optimization tips will definately guide beginners to achieve their target :

1. Your first aim should be research your business and product offerings.
2. Research your target keywords suitable for your online products.
3. Spend time on your competitor's websites and their target keywords.
4. Check the content, title and meta of your competitor's website.
5. Use keyword suggestion tool and check which keywords pull the most traffic.
6. Don't forget to research on most and least competitive keywords.
7. Ensure that the html code is error free and easily crawlable by search engines.
8. Avoid javascript and flash in your website.
9. Check your robots.txt is working fine and not blocking important pages from being indexed.
10. Use your target keywords in your title tags and place keywords in the beginning on the title tag.
11. Make sure every page on your site has a unique title and meta tags.
12. Don't forget to mention city/area in title where business is being served.
13. Keep your title short and catcy
14. Mention your company name in either title or meta tags for brand recognition purposes.
15. Don't miss your target keywords in your meta description and it should be catchy.
16. Focus on keyword phrases and include these phrases in title and meta description.
17. Verify your website in google webmaster tool.
18. Use stylesheet to make your website light.
19. Avoid using ajax and flash
20. Avoid using dynamic urls.
21. Utilize your target keywords in the urls.
22. Content is king so always add fresh content. Try to have 400-500 words per page.
23. Write content for users not for search engines. It will help you keep your bounce rate low.
24. Try to maintain keyword density of 2-3%
25. Don't hide text by making its font size too small or by making it the same color as the background color.
26. Don't stuff keywords. It can make your content tasteless.
27. For heading of the page, use H1 and use it only once for heading. For subheading use H2, H3, H4...
28. Bold or italicize important keywords only.
29. Use target keywords in image alt tags and ensure that all images have Alt description tags.
30. Use keywords in image files.

Never put ads to new sites right away as Google may mark your site as “ ad farm “ and will not index the site. You should wait for a month or so to begin ad activity.

It has been seen that Google bestows high ranking to sites having multiple inbound links. The important fact is that such links must correspond to higher ranking site only.

You will not get any benefit from any sub standard link exchange sites and more over Google will side line your site for link farming. Your inbound links must be relevant to content of website.

You can link web site with good social book marking services like del.icio.us, reddit.com, dig.com to name a few but there are many other such sites which will serve your purpose but Most of social book marking sites use rel="nofollow" attribute which does not help increasing Page rank of website.

Google detects duplicate contents, copied content etc and never index sites which use them. It is always advisable to give relevant link and disclose the content source etc.

Always link single page with canonical URL. Always refrain from excess use of key words, over optimizing, irrelevant use of key word as this adversely affects website’s page ranking.

It has been very common practice to use invisible text and use it at the end of the main page but this is no longer a sensible thing to do as modern search engines detect it and may penalize your site. Always try to avoid query characters such as “?” as search engines never appreciate dynamic pages with such characters.

It is very essential to perform correct redirecting. When moving content from one page to another make sure to include 301 redirect codes, which indicates that page has been moved permanently.

Google suggests that there should be less than 100 links in a single page.

Always put links having equal or higher page rank sites and must be relevant to the content of the page.

Never use unauthorized softwares or programs to check rankings, submit page as you may be violating service terms etc.

Absolute Link : It shows the complete URL address. For example :

http://www.yourdomainname.com

It contains :

Transfer protocol i.e. http, domain name and can contain file name like http://www.yourdomainname.com/yourpage.html

Relative Link : Only partial address use to link a page like "yourpage.html"

Absolute linking is the best option and we should use absolute link because it can play a big role in search engine optimization and will improve the ranking in search engine. Use only www to link the page using relative link. Do not add non-www link to link the internal pages. Else web page will be divided into www and non-www and result in loss of ranking and page rank.

For a big website, it is difficult to use absolute link. This type of linking will increase the page size because we repeat the same domain name lots of times in a tag. For better ranking, absolute ranking will be a good choice.

Email marketing is very difficult but a powerful trick to increase visitors. It can play an important to increase your business. It is not necessary that a visitor purchase any item in first visit. Later visitor show interest to purchase when recieved your email with detailed information on your newly launched products, discount you offered, features of the products.

You can inform about your newly launched products to the visitors via email newsletter. Newsletter should be attractive, keep it in HTML or pdf format. Also remember these points for email marketing :

1. For better result avoid email marketing during holidays.
2. Send email to the recipients by their names in subject lines.
3. Some people use filter option to delete the mail. These are generally medicines or lottery related email. Avoid these words from the email.
4. You can get more ideas from the spammers sending you email on your email id.
5. Unsubscribe option should be available in your newsletter else it will look like spam.
6. Send newsletters in time. Send newsletters weekly or monthly.
7. Check the preview of newsletter design and the links you have placed.
8. Always use absolute URL's in email marketing.
9. Remove duplicate email id from the list. Else recipient will received same mail more than once.

Alexa ranking is one of the major ranking system provided by amazon.com. It only measured the amount of visitors if user visited a website with alexa toolbar installed.

Here is the definition of Alexa Traffic Rank provided by Alexa :

"The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for
all sites on the Web on a daily basis."

It is also important for the webmasters, advertisers and ad networks to increase the alexa ranking. It will help to a ad network or advertiser to get good rate for advertising a banner or text-link and also increase the bargaining power.

Some useful tips to increase your Alexa Rank :

1) Encourage your friends and others like blog readers, webmasters and visitors to use alexa toolbar. Add link to the page of alexa that explains about alexa ranking and dowload instructions.
2) Install alexa toolbar and make your website as default home page for all browsers in your office and on your pc. It will be useful if work on dynamic IP addresses.
3) Write about Alexa and its importance in your blog or article section in your website.
4) Write on very important topic like domain or SEO related to webmasters.
5) Post your article to social book marking websites.
6) Join community forum and be the part of webmaster topic and add your website in your signature.
7) Use digg, myspace and stumbleupon to increase more traffic to your website. Content should be attractive.

Site map is the page contains all the URL of a website that helps robots to crawl all the pages. Google or other search engines cannot visit all the pages if the website contains many pages. So to inform crawler about all the pages, xml sitemap is useful.

This file inform crawler when the pages was last modified, and how it is important by priority. There are many free tools available where you can create sitemap in xml format. One of the most popular is http://www.xml-sitemaps.com. Further you can validate it using xml validator.

Some hosting companies provide this utilitiy to create xml sitemap. Must check this utility in web control panel and create sitemap. Upload the xml file in the root folder. Its path should be http://www.mywebsite.com/sitemapfilename.xml. Also add one line in the robots.txt. MSN will crawl site map directly from here :

User-agent: *
Sitemap: http://www.mywebsite.com/sitemapfilename.xml
Disallow: /abc/ (abc is the directory name that will not crawl by search engine.)

You can submit your site in yahoo from here http://siteexplorer.search.yahoo.com/. Yahoo provides further instructions how to include sitemap and other help. It will tell you to add html file that contains authentication key inside the file. Follow the instruction, upload the file and it will be verified within 24 hrs. You must have yahoo id to add site map. Same time include xml sitemap by clicking on the managing button.

For google, go to here http://www.google.com/webmasters/. Login and verify your ownership first. Read the further instruction and then add the xml sitemap file.

Directly submit your website here :

http://api.moreover.com/ping?u=(Sitemap URL)
http://submissions.ask.com/ping?sitemap=(Sitemap URL)

Google sandbox effects applied on a newly-registered domain. Google placed new websites in sandbox. It exists or not? It is not confirmed. Some says google sandbox applied some says it is not exist.

Sometimes it takes more than 6 months or year to for a website to be promoted from google sandbox. Google use sandbox to measure the website to avoid spam website or the website that abuse the guidelines of google. It also prevent new websites to come in ranking on very competitive keywords. It is not possible to trust on a newly launched website early. It takes some times to increase trust ranks.

To promote website and remove it from sandbox, it is very important to collect some good links from trustable sites. During this period, website is not included in google search. It is also possible to increase visitors if it is not in google search. Read the following points to bring traffic on new website and useful for search engine optimization :

Article Submission to Increase Traffic : Write some articles and submit in some good article directories like ezine, articlealley, etc. Juicy and informative article will increase visitors. So donot sell your product in the article better write its quality and its use. It will impress visitors more and they visit the site also.

Submit RSS Feeds : Sumbit rss feeds in rss directories. It will also help to increase visitors.

Submit in Directories and Social Bookmarking Websites : Submit your website in good social bookmarking websites and web-directories. Spicepages, mister-wong, etc are the popular social bookmarking websites.

Blog Creation : Create blog and update it on regular basis. Blogs come in ranking very soon if updated frequently and will give you valuable traffics.

I have created a blog and added it in 3-4 social bookmarking websites. My blog indexed in just 2 days. Social bookmarking websites are updated frequently and as a result google crawled my blog in just 2 days.