Latest SEO Tips

SEO is a buzzword in the world of Internet. Everyone is trying to master the skill and get the first page position on the search engine results. Many websites and article directories contain tons of pages stating the correct ways of achieving search engine optimization. They guarantee that following their tips or guidelines will surely make your site appear in first page of Google search. However, not all these pages contain valid and usable information and it is not a matter of just one day or few hours to get into the best position in search results. It surely requires continuous efforts for some consecutive days to reach the best position or we can say desired position.

Here are few things, again we don’t claim, these are ALL the things, required for better SEO. These surely work as far as our experience is concerned. Paying attention to following things will surely help to improve the search engine ranking for your website.

Content - Content is the main thing in any website. We can easily say that great and original content is everything required for SEO. It is like a property with a very high value. The more good is your content, the better are the possibilities for good page ranks in search engine results. You must put new and fresh content after a regular interval on your website. Latest updates in content are also required for better SEO.

Keywords – As stated in above paragraph, content is the main requirement for SEO. But whole content can not be used for optimization, you must select some important words or phrases which best describe your product or service you are offering from your website. Those important words are also called as keywords. Finding these keywords in the written content or conversely, developing content around keywords is more important task. These keywords can be put in “bold” case so that they can be prominently seen on the page by the search engine.

Density of Keywords – Number of keywords appearing on a single page is also one of the factors that is considered by search engine. This is because, if somebody has written only keywords in bold case hundred times, then the content is surely useless and adds no value. So three to four keywords per page is considered as ideal density by the content developers as well as search engines too.

For such a huge scope in the internet market and expectations of the online visitors, it is required to make SEO techniques work for you in quite an effective manner. It is needed here that implementation of the SEO strategy should be done in an authentic manner and thus, this will definitely lead to achieve the success level you have never imagined before. You surely need some extra efforts and tips that can turn the SEO strategy into a comprehensive approach that may benefit you in a long run.

• The option of selecting the Google Ad words is a very cost effective and reliable process that will give you the much needed benefits. The working principle of the Ad words is to allow the customer to spend an average amount of money for a specific keyword.


• Keep record of various online directories which can help you in listing your website and thus, provide an opportunity to rank the website to the highest level. There are certain directories which are free of cost and at the same time, they are treated as very reliable methods to implement the working of SEO strategy.


• Always create an attractive, catchy and luring title containing the target keyword and it should be capable of attracting huge number of customers at the earliest.


• Use all the available resources on the internet which may help you in employing the techniques in the most effective manner, some of the online page directories and keywords selection process has been trendy and in vogue in the recent few years. Such bold steps will definitely make SEO techniques work for you.


• Even if you own a website for the SEO purpose you will be happy to own a blog related to the same topic and product which you are willing to promote to the highest standard.


• Lay emphasis on the much needed website contents, page layout, design and title tags which often attract the attention of SEO experts. The emphasis on these terms wills effectively improve the level of SEO strategy you are adopting and implementing.

In fact there are two different types of SEO techniques – on page and off page. In off page SEO technique, the client just prepares himself for the implementation; judging and inspecting the various aspects that will make SEO techniques work for you. On the other hand, in on page techniques you are required to improve the look, appearance and overall density of keywords and their selection as the major work.

One of the most reputed terms associated with the popularity index of your webpage or website is the order of preference and selection of a successful SEO strategy. This will no doubt, give the website a huge boost to the selected portfolio of your website. For effective implementation of the strategy, you should be quite known to various steps and tips related to the same and thus, it becomes very effective and reliable tool to promote your business and marketing trend over the internet. Certain steps and tips are mentioned below for your guidance that will definitely help you.

1.The owner should completely and comprehensively analyze the nature of website he is willing to optimize. No doubt, a detailed study of the various aspects like the contents, layout, web design, materials and promotional campaigns related to the same will effectively constitute a better and successful SEO strategy. You will make comparison of back links, portfolios of interest, enlisted directories to the corresponding company or website, web traffic and drawbacks which your website possess so that you may try your best to add the lacking criteria to your website.

2.Further, you will have to keep an eye on your competitors and other websites which are related to your topic of interest. You may decide your competitor by measuring the target audience capacity it has and various other factors to consider. You can use the comparative study to share a common link with the competitors at the earliest.

3.See, this step corresponds to a detailed study of the successful SEO strategy which must be done to your website. A comparison to your competitor and thorough analysis of your website features will give you much needed idea about the prospects and expectations of online visitors. No doubt, this will help you in improving the web traffic and thus, internet sale.

4.The most important step in pursuing the SEO plan for your website is the authentic and robust implementation of the ideas and strategies which you have gathered with the above mentioned three steps. In fact, a wrong implementation of the analysis and collected data will make all the previous efforts fruitless. Your precious time and research will go in vain. Hence, implementation of the steps and analysis data is essential.

5.Well, coming to the last and next step it is the time of thorough assessment of the results which you are receiving after the implementation of successful SEO strategy.

The role of keyword in search engine optimization is very important. The target keyword of the page must be in the page including heading, anchor text and meta tags. In the age of internet, it is very tough to get top rank in search engines for a particular keywords even if your website has good PR and back links. It is due to lack of SEO techniques.

Remember these points when targeting the keywords:

1. First of all do not target your page with single keyword. Use keyword combination. If your website is related to travel in India, target it by "India Travel" not by India or by travel.

2. Use keyword suggestion tools to find the idea of appropriate keyword for a particular page. The popular keyword suggestion tools are google, keyword discovery, etc.

3. Must use your keyword in heading tag, 1-2 times in title and description, means not more than 7-8 times. Do not repeat it excessive to get higher in search engine ranking. It is against the search engine guidelines and your website can be penalize.

4. Use misspelled words in the page. If your one of the page is providing tour information on Taj Mahal then use "Tag Mahal" because people from outside India using it and will be beneficial for you.

5. Title tag should not more than 5-15 words, description should be up to 200-225 words and keywords should not more than 150 words.

6. If you are using images then insert alt text relevant to the image name. Use short text and if possible use keyword in the alt text.

7. Use keyword in anchor text and it must be relevant text according to the page. Do not use text irrelevant to the page.